In an era where digital engagement is paramount, Digiphy partnered with acclaimed musician Santigold to create an innovative, interactive experience for her concert-goers. By leveraging Digiphy QR codes linked to custom conversion-optimized pages, Digiphy helped Santigold connect directly with her fans.
Digiphy implemented a multi-faceted strategy centered around dynamic QR codes displayed during concert openings and transitions. These codes linked to digital experiences inviting fans to "Meet Santigold Backstage," incentivizing engagement through a giveaway. The strategy effectively captured first-party data, including email addresses and phone numbers, with opt-ins to join the newsletter and fan club which was the goal of the campaign. Winners received text message notifications with backstage meeting instructions.
The digital experience also featured links to Santigold's merchandise store, showcasing rotating exclusive product offerings and promotions. To boost engagement, the platform embedded Spotify playlists and podcast episodes, while integrated social media links encouraged follower growth across various platforms.
Elevated the fan experience through backstage meet-and-greet opportunities
Total attendees that scanned the QR code on the screen.
Total fans that shared their first-party data after scanning.
Total fans that went to the merch store to use an exclusive offer after sharing contact info.
Digiphy's innovative use of QR codes and dynamic pages transformed Santigold's concert experience. By integrating our tools, she showcased the power of QR marketing to enhance fan engagement in the music industry. This case study illustrates how Digiphy’s platform helps artists strengthen audience connections, capture first-party data, boost merchandise sales, and create unforgettable experiences.
