QR codes are a powerful marketing tool to drive traffic to your website, collect leads, and track customer engagement. In this guide, we will cover everything you need to know about QR codes, including how they work, the different types of QR codes, and how to use them for marketing.
QR (quick response) codes are two-dimensional barcodes that can store and convey various types of data. When a smartphone scans a QR code, it typically takes the user to a specific website, landing page, or app.
When creating QR codes, having the proper generator is crucial to meeting your business needs. To help, we've compiled a comprehensive list of the strengths and weaknesses of the industry-leading QR code generators.
Important considerations include:
QR codes were first developed in 1994 by Denso Wave, a Japanese automotive company for supply chain and manufacturing processes. While popular in Asia for use in marketing and advertising, it was only after the COVID-19 pandemic that the black-and-white code started gaining steam in America.
There are various types of QR codes, each with specific functionalities. In our blog post, "8 QR code types: What are they & when to use each type," we provide a comprehensive overview of each code's strengths and weaknesses as well as when best to use each type.
Depending on your goals, there are many ways to use and implement QR codes for your marketing needs. Here are a few tips:
Not sure where to start? Here’s some inspiration. The brands below use QR codes to gain valuable insights. We've curated a collection of real-world QR code examples across multiple industries to inspire your marketing strategies. See how these businesses effectively incorporate QR codes into their marketing campaigns to engage customers and drive conversions.
Take a look at these examples:
QR codes are a powerful marketing tool to share useful, relevant content with customers to drive traffic, collect leads, boost sales, and increase engagement — a win-win for brands and consumers.
Craft dynamic QR-connected contextually relevant landing pages for compelling marketing campaigns you can update as much as needed without reprinting the physical asset. Follow the tips in this guide to build an effective QR-marketing strategy to reach your target audience, maximize engagement, and achieve your business goals.