The Ultimate Guide to QR Codes and QR Marketing

QR codes are a powerful marketing tool to drive traffic to your website, collect leads, and track customer engagement. In this guide, we will cover everything you need to know about QR codes, including how they work, the different types of QR codes, and how to use them for marketing.

What is a QR Code, and How to Scan a QR Code? 

QR (quick response) codes are two-dimensional barcodes that can store and convey various types of data. When a smartphone scans a QR code, it typically takes the user to a specific website, landing page, or app. 

Top QR Code Generators

When creating QR codes, having the proper generator is crucial to meeting your business needs. To help, we've compiled a comprehensive list of the strengths and weaknesses of the industry-leading QR code generators. 

Important considerations include: 

History of QR Code Scanners

QR codes were first developed in 1994 by Denso Wave, a Japanese automotive company for supply chain and manufacturing processes. While popular in Asia for use in marketing and advertising, it was only after the COVID-19 pandemic that the black-and-white code started gaining steam in America. 

QR Code Types

There are various types of QR codes, each with specific functionalities. In our blog post, "8 QR code types: What are they & when to use each type," we provide a comprehensive overview of each code's strengths and weaknesses as well as when best to use each type. 

QR Code Marketing Best Practices

Depending on your goals, there are many ways to use and implement QR codes for your marketing needs. Here are a few tips:

QR Code Examples & Marketing Campaigns 

Not sure where to start? Here’s some inspiration. The brands below use QR codes to gain valuable insights. We've curated a collection of real-world QR code examples across multiple industries to inspire your marketing strategies. See how these businesses effectively incorporate QR codes into their marketing campaigns to engage customers and drive conversions.

Take a look at these examples:

How can different industries utilize QR codes? 

Unleash the Power of QR Codes in Your Marketing Initiatives

QR codes are a powerful marketing tool to share useful, relevant content with customers to drive traffic, collect leads, boost sales, and increase engagement — a win-win for brands and consumers. 

Craft dynamic QR-connected contextually relevant landing pages for compelling marketing campaigns you can update as much as needed without reprinting the physical asset. Follow the tips in this guide to build an effective QR-marketing strategy to reach your target audience, maximize engagement, and achieve your business goals.

Free QR Code Generator

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