Digital Marketing Strategies for Small Business

Digital marketing is a set of online strategies and tactics that small businesses use to connect with their target market while promoting their products or services. It includes various channels such as websites, search engines, social media, email, and more.

Why is Digital Marketing Important to Small Businesses?

Digital marketing is a cost-effective way to tap into a global marketplace. It has many advantages over traditional advertising, such as reaching a broader audience, targeting specific demographics, better performance measurement, and creating look-alike audiences. Small businesses can build trust and legitimacy with an elevated digital presence while reaching the right audience at the right time.

How to Use QR for Small Business Digital Marketing

QR codes are a versatile tool for a variety of marketing purposes. A QR marketing strategy seamlessly connects the physical to digital worlds so you can reach customers, gather valuable customer data, and effectively achieve your marketing goals. 

Small businesses, including those that sell via Amazon and Etsy, can incorporate QR to: 

Small Business Digital Marketing Best Practices

Effectively grow your small business by following these guidelines:

How Much Should Small Businesses Spend on Marketing?

The marketing budget for small businesses can vary depending on factors such as industry, business size, and growth goals. A common approach is to allocate a percentage of your total revenue to marketing. According to the U.S. Small Business Administration, marketing budgets should be 9-12% of your gross revenue. That means the tools you invest in must positively impact your business. However, adjust this percentage based on individual needs and objectives.

How to Create a Small Business Marketing Plan

To implement a successful digital marketing plan, follow these steps:

Small Business Marketing Software

Marketing software can streamline and enhance your digital marketing efforts. Here is a list of top marketing software solutions that empower small businesses to build customer relationships and elevate their online presence without breaking the bank.

Software needs 


Search Engine Optimization 




QR Marketing


Analytics and Tracking 

Google Analytics 

Social Media Management 


Customer Relationship Management


Email Management



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