A static QR code permanently encodes a single URL - if you need to change where it goes, you have to reprint it. A dynamic QR code routes through a short URL that you control, so you can update the destination, swap campaign pages, or redirect to new content anytime. Digiphy's QR codes are dynamic by default, giving brands the flexibility to run seasonal campaigns, A/B test pages, and capture analytics - all from the same printed code.