Digiphy measures sales conversion from 3rd party platforms by tracking the ratio of total products sold to total leads captured - both verified directly through the platform. Leads are captured when consumers opt in and submit their information. Sales are confirmed through receipt submission for reimbursement. For example, 10,000 leads and 3,000 purchases equals a 30% conversion rate. Brands can track each stage of the funnel - messages sent, engagement rate, redemptions, and purchases - to identify drop-off and optimize performance. Beyond conversion, brands gain visibility into consumer location, shopping preferences, and purchase behavior from receipts, plus sentiment and feedback from AI-powered chat interactions.
