Compliance and Regulatory organizations must ensure clear, accurate communication and efficient data collection to meet strict industry standards. Interactive QR codes is being recommended on documentation, packaging, or signage to provide customers with instant access to information, policies, procedures, and regulatory updates.
While compliance is mandatory for things like GS1 2D barcodes, DPP (Digital Product Passport), and FSMA 204, most brands aren't maximizing the benefits of direct customer engagement. It's important to present the information required by regulatory bodies, but you should also leverage the scans as a chance to collect data through secure digital forms, increase sales, and boost brand loyalty. You can do this by ensuring all your pages have a clear CTA, present offers and rebates, and offer more than just a one way communication channel.
Additionally, you can streamline audits, certifications, and reporting, by capturing valuable data and feedback from customers like product IDs, warranty, and other useful product/service level information. This approach not only reduces administrative burden but also helps organizations stay ahead of regulatory changes.
Comprehensive analytics allow compliance and sustainability teams to monitor adherence, identify potential risks, and demonstrate compliance to regulators and stakeholders. By leveraging secure, interactive digital solutions, organizations can improve efficiency, reduce risk, and maintain high standards across industries.
