Fashion and apparel brands often sell through retail or 3rd party marketplaces like Amazon and Etsy, so you're disintermediated from your customer. By digitally activating fashion and apparel fabric and hang tags brands can engage customers directly post-purchase.
By adding QR codes to tags that link to dynamic content, brands can foster direct and meaningful relationships with customers. You can share care instructions, styling tips, and product details - improving satisfaction, reducing returns, and eliminating the need for printed materials while increasing sales and boosting brand loyalty.
This also allows brands to capture first-party data directly into their CRM for personalized marketing and retention efforts. In parallel, it supports sustainability goals and ensures compliance with evolving regulations like GS1 2D barcodes and the Digital Product Passport (DPP), all while deepening brand loyalty and driving sales.
