Image of a grid of AI generated QR codes

How to Create Compelling QR Code Art That Gets Scanned

Learn the best practices for using QR code art in your marketing campaigns.

QR codes are everywhere. Walking down the street, sitting at a restaurant, or driving on the highway. It's impossible to go anywhere without seeing the black-and-white squares. To capture customers' attention and get your QR code scanned, brands need to embrace QR code art.

Artistic AI-generated QR codes have gained popularity in marketing campaigns due to their many advantages.

  1. Visually Captivating: Eye-catching designs have the power to grab attention and compel individuals to scan them.
  2. Differentiate from competitors: Spark curiosity and interest in your brand's products or services.
  3. Versatility: Utilize AI-generated QR codes for various purposes such as marketing, education, and entertainment.
  4. Contextualize QR codes: Customers are more likely to scan QR codes with relevant artwork because it defines the code's content.

Brands should start Incorporating AI-created QR code art for creativity, originality, innovation, and measurable impact. In this blog post, we'll explore the best practices for QR art that businesses should follow to ensure successful marketing campaigns.

Find the Right QR Code Art Generator Technology Partner

When creating QR artwork, it's imperative to find the right technology partner to help you create QR AI art for your brand. Look for partners that specialize in QR marketing with the capabilities to produce visually appealing QR codes, track omnichannel data, and build custom landing page experiences. Consider factors such as customization options, resolution capabilities, and pricing. Technology partners like Digiphy can generate artistic QR codes tailored to your needs while ensuring high-quality output and seamless integration to your digital experiences.

Experiment with Art QR Code Designs

Art QR code designs offer endless creative possibilities. Experiment with brightness, contrast, saturation, and other adjustments to achieve the desired visual appeal. Incorporate elements that reflect your business or product. Keep iterating until you find the perfect balance that aligns with your branding and campaign objectives. Strive for a balance where the QR code remains prominent and easily scannable, even with the added artwork.

Optimize QR Code Art for Scannability

While artistic expression is important, it is equally crucial to prioritize scannability. The ultimate goal of a QR code is to get scanned and encourage customers to take action, like purchasing something, signing up for an email newsletter, or leaving a review.

Do not let the artwork overshadow the QR code. Ensure it remains the focal point. Maintain a minimum QR code weight of 0.8 or higher to guarantee readability. Anything lower makes it difficult to scan.

Keep the QR Code Art Design Simple and Relevant

Simplicity and relevancy are key to compelling art QR code designs. Avoid using too many colors, intricate patterns, or excessive visual elements that may hinder readability. Opt for clean lines, minimalistic designs, and easy-to-read text so the QR code can be scanned quickly and effortlessly.

Relevance is vital when designing QR artwork. Tailor the QR artwork to align with the goal of the campaign. For example, if you're a luxury bag brand promoting tennis duffles, incorporate tennis-related artwork to capture the attention of tennis enthusiasts.

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Link to Contextual Landing Pages

Send customers relevant, engaging content that provides a seamless and tailored experience. Be sure to use a shortened URL. Digiphy Storylines are QR-connected dynamic mobile-first landing pages to take your QR marketing efforts further. Share contextually relevant information with your customers, such as offers, recipes, tutorials, reviews, and product traceability details.

You can edit and update these pages in minutes based on new promotions or seasonal sales without changing the QR code. Digiphy Storylines can help captivate your audience, boost conversions, and create memorable experiences.

High-Resolution Output

Use a high-resolution output to ensure the QR code scans easily and accurately. Aim for a minimum resolution of 200x200 px to 1000x1000 px to keep the QR code sharp and clear. Higher resolution outputs enhance the scanning experience and reduce the risk of errors.

Utilize Stable Diffusion Technology

Stable Diffusion technology offers several advantages when creating QR artwork. It allows you to customize QR codes to match your business branding, making them more eye-catching and memorable. Additionally, Stable Diffusion enables the creation of interactive QR codes that respond to user input, enhancing engagement with your marketing campaigns. Dynamic QR codes created with Stable Diffusion can change content over time, enabling you to promote new products or services and track campaign effectiveness.

Scan and Test your Art QR Code

Arguably, the most important step is to test and make sure your art QR code scans. If it is not scannable, it's useless. Before printing and distributing the QR code, test the final design under various lighting conditions and on different scanning devices to ensure optimal scannability without compromising visual appeal. Consider the intended use of the QR code and use a high-quality QR code generator. Keep the QR code simple and test the QR code on a variety of devices.

Where are the best places to use QR code art?

While visually captivating, QR code artwork is only effective when used in the right locations. The right location for QR code artwork depends on the size of the QR code and the target audience. A QR code on a product package should be large enough to show that it is a QR code and be scanned by someone holding the product. If the QR code design is too small to distinguish it as a scannable code, customers might mistake it as just an image on the product package.

Some of the best locations to use QR code art is:

  • OOH Advertising: Use QR code art across billboards, bus stops, and other outdoor advertising to ensure people's attention and reach a large audience.
  • Events: Add artistic QR codes to signs and banners at events like concerts and festivals to provide information about the event, such as the schedule, speakers, or location.
  • Museums and galleries: Implement QR code designs n museums and galleries to provide information about artworks. For example, place a visually similar ai-generated art QR code next to a painting to match the gallery's theme.
  • Retail stores: Create seasonal QR Code artwork to use on in-store displays to provide information about products, discounts, or promotions. They can also be used to track customer behavior.
  • Direct mail: Print a QR code design on postcards that is related to the product or service advertised.

QR code art allows businesses to captivate their audience and stand out in a crowded digital landscape, and Digiphy is here to help. Stand out using cutting-edge AI technology and following these best practices to create compelling and effective QR code art for your marketing campaigns. Embrace the fusion of art and technology to leave a lasting impression on your customers and drive the success of your marketing initiatives.

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