How Digiphy Helps Brands Maximize the ROI of Shopper Marketing Budgets for In-Store Demos and Sampling Campaigns

In-store demos and sampling are powerful tools for driving product trials and influencing purchase decisions - but they’re also expensive and often hard to measure. Many brands struggle to capture the value of these interactions beyond the moment itself, leaving valuable customer connections and insights on the table. That’s where Digiphy comes in.

At Digiphy, we help brands turn traditional sampling and demo campaigns into measurable, data-driven growth engines. Here’s how:

From Sample to Sale - And Beyond

By adding QR codes to sample packaging, demo booths, or shelf signage, brands can instantly connect in-store interactions to mobile-first digital experiences. Customers can scan in the moment to:

• Redeem limited-time offers or rebates
  
  
• Enter loyalty programs
  
  
• Access educational content like recipes, product benefits, or usage tips
  
  
• Provide instant feedback via embedded surveys
  
  

This creates a seamless path from sampling to conversion, capturing the customer’s attention while the product is top of mind. It’s a great way to maximize your shopper marketing budget to ensure it’s measurable and optimized for sales.

Capture Leads in Real Time

With Digiphy, brands can collect first-party data directly from in-store interactions. Whether it’s phone numbers, emails, or survey responses, all data syncs to your Digiphy dashboard or CRM - giving you the ability to remarket, retarget, and nurture those customers long after they’ve left the store.

AI-Powered SMS for Ongoing Engagement

Our AI-powered SMS takes remarketing a step further, delivering personalized, conversational follow-ups that feel natural and relevant. From sharing coupons to sending recipes, Digiphy helps brands stay connected and drive repeat purchases.

Real-Time Analytics & Performance Tracking

Digiphy turns your once untrackable sampling campaigns into measurable marketing channels. With real-time analytics, you can track:

• Scans and page visits
  
  
• Offer redemptions and lead capture
  
  
• Post-demo sales conversion
  
  
• Campaign ROI tied directly to retail velocity
  
  

Why It Matters

In-store sampling campaigns are no longer a standalone tactic - they’re part of your omnichannel strategy. Digiphy ensures that every sample and every demo isn’t just a fleeting interaction but a scalable, measurable driver of sales, customer data, and long-term loyalty.

Ready to get more from your sampling programs? Let’s talk. Reach out support@digiphy.it.

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