Yes. That's the core design of the format. A retailer's scanner reads the GTIN portion as product identity at checkout, while a customer's phone camera resolves the full link and can be routed to content, offers, rebates, giveaways, uses, traceability, product info, ingredient details, or any experience the brand configures. With self-serve platforms like Digiphy, that experience can be updated anytime without developers or an expensive agency. This allows brands to rotate offers, rebates, and giveaways, modify based on season, ingredient changes, or new products, partnerships, and every scan can compliantly capture first-party customer data for retargeting and direct engagement.
