QR codes don't expire as long as you have an active account with Digiphy. However, static QR codes (which encode a fixed URL) become useless if the destination link changes or breaks. Dynamic QR codes - like the ones Digiphy creates - let you update the destination URL, content, and call-to-action at any time without reprinting. This makes them ideal for product packaging, in-store displays, and marketing materials where content needs to evolve with your campaigns.