Brands get scan volume and location data, showing where and how often a code is scanned by unique users and region. If brands use Digiphy digital links and experiences they will also get conversion analytics and richer engagement details on first-party data collected, content viewed, clicked, and engaged. If Digiphy's rebate platform is used, brands will also get receipt-verified first-party customer data like store name, location, products purchased, basket size, time of day, and more. If surveys are used, brands will get get questions answered and additional customer feedback. So, brands will get way more than just data on whether a code was scanned.
