SmartLabel is a CPG industry-led initiative operated by the Consumer Brands Association and Food Marketing Institute (FMI) along with GS1. SmartLabel takes consumers beyond the product label, giving them in-depth product information on their mobile devices. Find SmartLabels across food and beverages, personal care, household goods, pet care, dietary supplements, and over-the-counter products.
Digiphy is an all-in-one QR platform that combines QR codes, no-code Storyline landing pages, and third-party data integrations to connect brands directly with customers. Storylines are QR-linked, easy-to-build landing pages to connect customers to relevant and useful information.
A Preferred Partner
Together SmartLabel and Digiphy is a cost-effective, customizable, and versatile solution that effortlessly deploys hundreds or thousands of SmartLabel pages and QR codes in half the time. Digiphy’s no-code Smartlabel compliant Storylines seamlessly connect all your existing data, traceability, and content solutions.
Bridge the Gap
Extend reach by adding dynamic QR codes linked to a SmartLabel Storyline page from every product or add Digiphy Storylines to your digital touchpoints. Turn labels and product pages into an always-on consumer engagement channel. Every scan or click shares helpful and engaging information to 3x your customer loyalty while capturing valuable data and insights.
Educate
Give consumers the information they want when they need it, regardless of where they are. Plainly explain ingredient definitions, nutrition facts, verify origin and journey, and present allergen information to create a single source of truth, cultivating customer trust and increasing brand engagement.
Build at Scale
Publish SmartLabel product pages 3x faster than other tools, dramatically reducing costs. Streamline the launch of SmartLabel pages across all of your products using Digiphy. Update Storylines without reprinting or relaunching.
Digiphy’s SmartLabel capability shares traceability and transparency information in a clear, consumer-friendly format. Upload product details via Google Sheets, GDSN, .xls, Web UI data,additional in-house and third-party solutions to increase consumer confidence.
Measure
Spend less time building SmartLabel up front using Digiphy than other solutions.
Receive ongoing page management support and creative services.
Streamline SmartLabel page management. Set up pages and let them run with little oversight. Effortlessly update published pages.
Analyze page engagement metrics, audience analytics, geo data, and more with built-in, self-serve reporting.
Get tailored onboarding, strategic guidance, and launch assistance.
Reach customers wherever they engage with your products physically or digitally.
Tiered pricing structure to fit your needs and upgrade as you scale.
Keep your team aligned. Invite colleagues to join your account. Manage admin, editor, and view-only permissions.
Turn every IRL customer touchpoint, aside from SmartLabel, into an always-on DTC marketing channel. Customize Digiphy Storylines to match your brand.
