This BFCM, competition is fierce:

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💰 U.S. shoppers are projected to spend $221B across Black Friday & Cyber Monday.

📱 74% of consumers say they’re likely to scan a QR code if it delivers instant value.

🛍️ Retail brands see up to 2x higher conversion rates when QR and ad campaigns tie directly to sales.

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That’s where Digiphy comes in. We help brands turn every scan and click into a conversion - a sale, a lead, and measurable ROI, even in retail.

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Part 1: How Digiphy Connects Brands Directly with Customers to Drive & Measure Retail Sales

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6 Steps to Maximize your Customer Journey:

1. Directly Engage Customers: Make every touchpoint shoppable with dynamic QR codes on packaging, signage, and print/CTV ads. Print once; revise often. For digital, use Digiphy page URLs in social, SMS, ads, and emails to deliver real-time offers and collect leads. Build custom lead pages—no developers needed—to share more info and drive conversions fast.

2. Capture Customer Data: Use forms & surveys to collect first-party data instantly - customer PII - names, emails, phone numbers, addresses, geo, receipts data, reviews, preferences, and survey feedback.

3. Communicate via SMS: Use Digiphy's AI-powered SMS messaging to share your promotions and offers. Increase and measure retail sales.

4. Drive Retail Sales: Share exclusive offers, rebates, and BOGOs linked to retail. Tie digital + social ad spend directly to store sales, closing attribution gaps left from retail and Amazon.

5. Boost Loyalty: Reward engagement, reviews, and UGC with points, money, and tailored offers to encourage repeat purchases. Digiphy's technology powers the entire reimbursement flow.

6. Measure ROI: Track scans, submissions, conversions, reimbursements, and retail sales from one platform. Prove ROI across retail channels.

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Part 2: Why Digiphy is Your BFCM Partner

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📱 Always-On Communication: Campaigns live across packaging, digital ads, and in-store displays, meeting shoppers wherever they are. Print the QR and publish the page once, but constantly update content, messaging, offers and digital experience.

🔔 Personalized Promotions: Push reminders and offers post-scan with SMS messaging to maximize conversions when shoppers are most engaged.

🛍️ Attribute Ads to Retail Sales: Measure and increase retail sales from all your ad campaigns for full priced items. Run BFCM promotions via rebates. No more black box trade / retail spends, maximize every ad directly to retail sales.

💬 Viral Moments: Incentivize customers to share photos and reviews, building the social proof that drives BFCM sales.

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The Bottom Line

Black Friday & Cyber Monday shoppers are ready to spend, brands just need the right tools to engage them at the right moment and convert.

With Digiphy, you can:

✅ Engage customers directly regardless of sales channel

✅ Capture customer data at scale

✅ Drive & measure full-priced retail sales✅ Track ROI across all campaigns even when selling in retail

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👉 Make this holiday season your most profitable - and measurable - yet.

Get in touch for more information, or book a demo HERE.

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