Compliance isn’t just about checking boxes - it’s a chance to engage consumers, comply with regulations, and capture valuable data and insights.

Brands in CPG, consumer products, food, beverage, fashion, beauty, healthcare, and supplements face growing pressure to meet regulations like traceability rules (FSMA 204), GS1 Barcodes, and Digital Product Passports (DPP). But compliance can be more than a checkbox - it’s a chance to engage consumers and increase brand equity. Use this moment to capture customer data, gather reviews, drive sales, and collect valuable insights, turning required disclosures into real business outcomes.

Elevated QR codes paired with mobile-first pages are becoming the key solution, offering an easy way to meet regulatory demands, provide transparency, build trust, and collect valuable customer data.

Here are a few key ways brands are using QR to stay compliant and drive value:

🔍 Traceability & Origin – Food and beverage brands like Patagonia Provisions and Supplement companies like Tru Niagen use QR codes and dynamic pages to share ingredient sourcing, supply chain data, product uses and care instructions, along with and sustainability commitments in line with FSMA 204 and other transparency mandates.

🎯 Authentication – Luxury and wellness brands like Rhode and LVMH are leveraging QR to fight counterfeiting and validate products with serialized codes and secure pages, helping protect their customers and their brand integrity.

🧼 Care Instructions & Usage – Fashion and beauty brands like Anine Bing and Drunk Elephant offer QR codes on tags and packaging to guide consumers on product care, usage tips, and recycling instructions -cutting down on waste and support inquiries.

🛠 Warranty & Registrations – CPG brands like Ninja Kitchen and Dyson direct customers to QR-linked pages to register their products, activate warranties, and get personalized support-no app or clunky website forms required.

✅ Regulatory Labels Made Easy – From allergens and nutrition facts to country of origin and safety data sheets, brands are turning static labels into dynamic QR-driven experiences that are always up-to-date and accessible to consumers.

QR codes aren’t just entry points, they’re tools for ongoing engagement in traditionally hard to reach places - stores and at home. But to access their potential, brands need more than a free, static code that simply scans to a webpage. You need a platform that supports dynamic QR codes, domain mapping, and no-code page creation so content can be regularly updated ... anytime, without expensive dev work or long lead times. Regulations evolve, and so should your content.

Let’s stop viewing regulations as burdens and start treating them as opportunities to inform, engage, and capture valuable consumer data and insights.

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